Marketing

The session provides an insight into why and how Chester Zoo markets its product, and will cover the following areas;

▪ the Zoo’s mission and charitable status
▪ our marketing objectives and target audience
▪ our marketing budget, targets and evaluation
▪ examples of advertising and PR material used

Suggested activities and lesson plan 

Please note that there is considerable overlap between the Visitor Attractions, Marketing and Customer Care presentations. Therefore, only one should be booked for the same group of students.