An ambition of COP26 is to find ways to reduce the amount of waste we produce and vastly increase the percentage of the things we consume that are recycled.

The demand for resources as well as the damage to ecosystems from inadequately disposing waste all contribute to intensifying climate change.

The pressure is on governments and heads of business to lead the way in changing industries, reducing the waste of production and increasing the recycling potential of everything on our shop shelves.

Together we have the power to make an impact as a consumer by getting in touch with elected officials, supporting businesses that choose a more sustainable path, making pro-environmental choices as a consumer and finding ways to repurpose goods on a day-to-day basis.

This year we launched Love it for Longer, our campaign that showcases a variety of fun methods to make a difference in daily life.