North of England Zoological Society (Chester Zoo) is committed to protecting your privacy and security.

Cookies used by Chester Zoo are not present to gather and use personally identifiable information from its users. Some of the cookies we use are necessary for site functionality and some of the cookies help improve your interactions with the site or provide us with non-personally identifiable data which will enable us to do so.

Listed in the table below are details on the cookies used on our site.

It is possible for you to stop or restrict the cookies set by Chester Zoo by changing your browsers settings, however this might possibly affect the functionality of the site.

For more data on cookies visit www.aboutcookies.org. This site also provides explanations on how to disable cookies on your computer.

At any time, visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on found here.

NAME DETAILS EXPIRY
     
__utma This cookie is written on a user’s first visit to www.chesterzoo.org. Google Analytics uses this cookie to record the unique visitors to the site and the frequency of views each page obtains 2 years
__utmb Previously used by Google Analytics Java Script to define a session status. Not set
__utmz This cookie is used to distinguish and store information on how our visitors arrive to www.chesterzoo.org. For example, this be can by inputting our site URL or from search / paid media. 6 months
__unam www.chesterzoo.org enables social sharing of pages through social networks such as Facebook and Twitter. __unam is used to monitor and record activity generated by social referrals, for example web page views, referrals journey through www.chesterzoo.org and the amount of time spent on each page. 9 months
__utmx, __utmxx Google Web Optimizer is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing. 18 months
optimizelyBuckets, optimizelyEndUserId, optimizelyPendingLogEvents, optimizelySegments Optimizely is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing. Up to 10 years
_qca
_gat
_gid
Marketing tags that enable us to tag specific content on our website and to analyse how people are interacting with that content using google analytics.  You can see google’s privacy policy here.

https://www.google.com/analytics/terms/tag-manager/

Collect
mhmD
mhmH
mhmS
Collects data about users visits to the chester zoo website which can be analysed to help us to make the website more effective or to evaluate our marketing activity.    Session
fbp
fr
Used by Facebook to track users to our website.

You can see Facebooks privacy policy here https://www.facebook.com/business/help/471978536642445

 

3 months
MUID
MUIDB
Microsoft user tracking for those users visiting the site via Bing.
ebRand Counter tag
ebRev
ebOrderID
ebQuantity
ebRand
Track information about purchases/sales on the website
zoo_planner_reference 8 character reference which relates to the users selections on the Day Planner 1 week (7 days)