Legitimate Interest as a Lawful Basis to Process Personal Data.

In all cases where Chester Zoo have relied on ‘Legitimate Interest’ as a lawful basis to process your personal data, we have carefully considered your rights and freedoms and balanced these against our business interests.

We rely on ‘Legitimate Interest’ in the following circumstances.

Purpose of processing

Detail

Adoption thank you letters

To let existing customers know their adoption is coming to an end, their name will come off the plaque and they need to use their tickets before they expire.


Chase log

To reserve room bookings for prospects until customers pay the deposit and return their T&C’s.


Group booking rate notification

To confirm to existing customers (this year’s bookers) that the group rates they have previously had will change on given date.


Member’s carer data

To add a ‘carer’ to a members’ membership record so each time they visit they can bring in an un-named individual free of charge to help support them on their trip.


Member employees discount extension

To give members of specified organisations an extra 3 months membership period free of charge.


Pre-visit email

To send information via email enhance the customers experience so they know what to expect and can download the map and prepare in advance of their visit.


Discovery & Learning customer evaluations

To send evaluations to teaching professionals to enable us to continue to develop our service and ensure it meets the needs of those who use it.


Enquiries, comments and complaints

There may be times when we have comments from our guests regarding the facilities we provide, both positive and negative. We need to process the data to ensure we are catering for everyone who visits the zoo, and improve the overall facilities.


Research project review and approval

To accept, review and decide whether to approve/support research proposals from internal and external students and researchers (“project staff”). Names and contact details of all core project staff is needed to make an informed decision on the quality of the research and make contact about the project.


Events: Business and corporate

As a leading business in the North West, Chester Zoo is looking to demonstrate to other businesses its potential for B2B networking opportunities, events and the possibilities of meeting new contacts. From CZ’s perspective, it is hoped that we gain advocacy and support from local influencers, who grow closer to the organisation and its people.


In-memory donors

To enable ongoing communications when needed specifically regarding In Memory product (e.g. maintenance of Giving Tree, accessibility of areas where ashes have been scattered).


Lifetime supports: Expression of wish

To provide clear communications and assistance for people choosing to leave a gift in their Will to Chester Zoo. We need a clear record of those people, sometimes kept for decades, to support the transition of the gift when the time comes.


Conservation Science Social Science Research

To conduct evaluation surveys which are actively used to improve the lives of community members by keeping them, their families, property and livestock safe and skills to benefit them in terms of making an income, thus reduce human wildlife conflict.


Retail product purchasing

To keep contact details from companies and/or their representatives from whom the zoo has purchased retail stock. The reason for this could be in case of customer queries or for internal purposes eg: we need to keep a contact list in order to range plan.


Ad-hoc retail events

To collate details of people attending ad-hoc retail events where capacity is limited.


Research biological: Sample requests

To accept, review and decide whether to approve/support requests for biological samples from internal and external students and researchers.


Direct marketing-Businesses & potential corporate clients

To demonstrate to other businesses its potential for B2B networking opportunities, events and the possibilities of meeting new contacts.


Direct marketing: Existing donors

After physically processing donations, we confirm safe receipt of the donation, and, in cases where people have expressed a desire to ring-fence to a particular project, species or area, confirm how this donation will be spent.


Direct Marketing: Past donors

Donors will often want an update as a project progresses to better understand how their donations have been spent and the impact they have made. Unless they have explicitly requested no contact, from time to time we might choose to update (particularly major donors). Please note, ‘direct marketing’ in this instance does not refer to mass marketing or mass appeals.


Legacy gifts: Executors

To enable clear communications and assistance for individuals and solicitors in performing their role as executors of an estate that includes a gift to Chester Zoo.


Lifetime supporters: Next of kin

To enable clear communications and assistance for the loved ones of people who have chosen to include a gift in their Will to Chester Zoo. Also ongoing communications when needed specifically regarding In Memory product (e.g. maintenance of Giving Tree, accessibility of areas where ashes have been scattered).


Major donors & patrons

The very nature of a major donation or becoming a ‘major donor’ usually means that person is close to the organisation and wants to remain up to date with news, be a part of events and hear from senior members of the team including trustees. We are trying to achieve excellent donor management and the appropriate level of engagement required as a Major Donor.


OSHENS: Contractor module

The details of contractors are gathered to enable the completion of a contractor H&S questionnaire and the submission of relevant documentation so the contractor can be accredited (deemed competent) to undertake works on our behalf.


Lifetime supporters: Event invitations

As part of the benefits ‘offer’ of becoming a Lifetime Supporter, we host special donor events to enable them to feel closer to the organisation and the staff here at the zoo.


Security CCTV

To provide organisational surveillance security and safety.


Car pass for staff

To maintain a secure and robust parking ethos.


OSHENS: Reporting security incidents

To inform the wider zoo audience of potential security breach or near misses.


Car pass for visitors

To maintain a secure and robust parking ethos and to allow visitor contractors on to site.


Security: Visitor pass

For access control of personnel to and from site.


Photographing/filming/recording audio of Chester Zoo  staff

To capture events and activities that Chester Zoo staff member of the Discovery & Learning team do to keep as a record and use for promotional purposes.


Employee engagement survey

The b-Heard engagement survey will help us to really understand how employees feel about working here, which will enable us to identify what we’re doing well, and how we can improve.