Chester Zoo named most visited attraction outside London
Chester Zoo has been unveiled as the UK’s premier visitor attraction outside London, according to new figures released by The Association of Leading Visitor Attractions (ALVA).
With almost 1.9 million visitors in 2016, more people flocked to Chester Zoo than at any other time in its 85 year history.
Based on visitor figures for the last 12 months, the 125 acre zoo topped the list of visitor attractions outside the capital with a 12% rise in attendance since 2015, significantly higher than the national average increase of 7.2%.
The zoo attributed the growth in visitors to its conservation work around the globe, as visitors want to know they are supporting a good cause and contributing to the fight to protect endangered species.
Jamie Christon, the zoo’s chief operating officer, said:
Almost 1.9 million people visited us last year and every one of them played a key part in helping us protect endangered animals around the globe. We can’t thank them enough. Visitors now are looking for more than just a day out. When people come to the zoo, not only do they have a great time but they are also making a difference and discovering how all of us, as individuals, can act for wildlife. We think this is key to our success.
We have invested more than £10m to improve all aspects of the zoo for visitors - and there are plenty more new experiences coming in 2017. We’re launching our new PLAY! zone, which will encourage visitors of all ages to explore their inner child. Then, this summer, a new South East Asian Islands expedition will allow visitors to explore spectacular new habitats for endangered sun bears, binturong, Malayan tapir and a stunning walk-through aviary for endangered songbirds that will mirror the conservation work we’re doing overseas.
We will continue to deliver a world class day out for visitors which will enable us to provide the vital conservation of endangered species globally.