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Always building...

By Chester Zoo

During the 1950s, Chester Zoo began to invest more in marketing to generate more visitors following the war. The slogan 'Always Building' was created and the logo was a beaver to reflect the pace of post-war reconstruction. New animal houses and enclosures were built, including a giraffe house, a camel house, zebra house, an aviary for macaws and cockatoos.

This is believed to be the first TV advert for Chester Zoo.

See more: Special Zoo Moments