Wildlife conservation is at the heart of everything we do. We use scientific evidence to help identify and address many of the challenges our natural world faces. But the scientific research we do at the zoo doesn’t just involve working in the lab, or with animals, it also involves studying people and their behaviour.

Andy Moss, Chester Zoo’s conservation social scientist, is interested in the impact people have on wildlife and what we can do as a zoo to educate and inspire people to help protect it.

Here he tells us more about the projects he’s working on and why they’re so important.