• Business Studies

At the zoo


In 2017 we were voted the UK’s #1 zoo and the third best zoo in the world, with over 1.8million visitors. In this workshop we will look at how we market ourselves to different audiences. Find out more…

In this workshop we’ll look at how marketing links into our conservation mission, explore our marketing objectives, visitor research and target audiences, and then discuss examples of our marketing mix and PR.

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