16+
Subject
- Business Studies
At the zoo
Length of workshop 50 mins
Consistently ranked number 1 zoo in the UK, featured on Channel 4’s ‘The Secret Life of the Zoo’ and attracting more than 2 million visitors a year, Chester Zoo is the perfect place to learn about successful marketing techniques!
In this workshop we’ll look at how marketing links into our conservation mission and explore our marketing objectives, visitor research and target audiences. We’ll also cover the marketing mix, including the work of our PR department.
Age group: KS4/ Post 16
Duration: 50 minutes
Capacity: 25 pupils
Learning Space: Conservation Education Hub
Workshop cost: £50
CURRICULUM LINK
AQA Business (GCSE) 3.5 marketing:
3.5.1 Identifying and understanding customers
3.5.2 Segmentation
3.5.3 The purpose and methods of market research
3.5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)
AQA Business (A Level) 3.3 Decision making to improve marketing performance:
3.3.1 Setting marketing objectives
3.3.2 Understanding markets and customers
3.3.3 Making marketing decisions: segmentation, targeting, positioning
3.3.4 Making marketing decisions: using the marketing mix
Edexcel Business (GCSE) Theme 2: Building a business:
2.2 Making marketing decisions
Edexcel Business (A Level) Theme 1: Marketing and people:
1.1 Meeting customer needs
1.2 Market
1.3 Marketing mix and strategy
WHAT NEXT?
Explore our FREE resources to complement your workshop, we have a range of Key Stage 3 resources here