North of England Zoological Society (Chester Zoo) is committed to protecting your privacy and security.
Cookies used by Chester Zoo are not present to gather and use personally identifiable information from its users. Some of the cookies we use are necessary for site functionality and some of the cookies help improve your interactions with the site or provide us with non-personally identifiable data which will enable us to do so.
Listed in the table below are details on the cookies used on our site.
It is possible for you to stop or restrict the cookies set by Chester Zoo by changing your browsers settings, however this might possibly affect the functionality of the site.
For more data on cookies visit www.aboutcookies.org. This site also provides explanations on how to disable cookies on your computer.
At any time, visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on found here.
|__utma||This cookie is written on a user’s first visit to www.chesterzoo.org. Google Analytics uses this cookie to record the unique visitors to the site and the frequency of views each page obtains||2 years|
|__utmb||Previously used by Google Analytics Java Script to define a session status.||Not set|
|__utmz||This cookie is used to distinguish and store information on how our visitors arrive to www.chesterzoo.org. For example, this be can by inputting our site URL or from search / paid media.||6 months|
|__unam||www.chesterzoo.org enables social sharing of pages through social networks such as Facebook and Twitter. __unam is used to monitor and record activity generated by social referrals, for example web page views, referrals journey through www.chesterzoo.org and the amount of time spent on each page.||9 months|
|__utmx, __utmxx||Google Web Optimizer is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing.||18 months|
|optimizelyBuckets, optimizelyEndUserId, optimizelyPendingLogEvents, optimizelySegments||Optimizely is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing.||Up to 10 years|
|Collects data about users visits to the chester zoo website which can be analysed to help us to make the website more effective or to evaluate our marketing activity.||Session|
|Used by Facebook to track users to our website.
|Microsoft user tracking for those users visiting the site via Bing.|
|Track information about purchases/sales on the website|
|zoo_planner_reference||8 character reference which relates to the users selections on the Day Planner||1 week (7 days)|
Online Sales through Shopify
Our Online Retail Shop is built on Shopify, which uses different cookies and other tracking technologies, including strictly necessary, performance, advertising and social media or content cookies. For more information about the cookies that Shopify uses and why please see more details on their website, here.