Marketing at Chester Zoo
This resource pack has been created to support students studying marketing, offering activities that can be delivered independently or alongside our Chester Zoo Marketing workshop.
This pack includes three engaging, curriculum-linked activities:
* Compare the old and new brand of Chester Zoo
* Analyse Chester zoo’s annual report and financial performance
* Develop a social media advertisement to promote Chester Zoo
Each activity comes with an answer sheet, and the pack also includes a teacher guide and supplementary materials to help students confidently explore branding and promotion.
Curriculum links include:
* Setting marketing objectives.
* Segmentation, targeting, positioning.
* The marketing mix.
* Branding and promotion.
Our marketing resource pack brings marketing to life through a real conservation organisation, helping students connect theory to practice in a meaningful way.