Dr Ewan MacDonald

I am a conservation biologist with broad, interdisciplinary interests that range from spatial conservation prioritisation for the Sunda clouded leopard in Borneo, through conservation ethics to the impact of socio-political and economic factors on the likelihood of conservation success. I have long held an interest in how people relate to conservation issues and during my DPhil I developed a strong interest in the psychology of behaviour change and its application to conservation, my desire to learn from existing experts in the field of marketing led me to develop collaborations first with a commercial market research firm (Touchstone Partners), and more recently with the Future of Marketing Initiative at Oxford University’s Saïd Business School where I am now based as a Chester Zoo Conservation Fellow in Conservation Marketing.

Key publications

Hodgetts, T., Macdonald, E. A., Dickman, A., Burnham, D., and Macdonald, D. W. 2018. Conservation Geopolitics. Conservation Biology.

Macdonald, E. A., Cushman, S. A., Landguth, E. L., Hearn, A. J., Malhi, Y., and Macdonald, D. W. 2018. Simulating impacts of rapid forest loss on population size, connectivity and genetic diversity of Sunda clouded leopards (Neofelis diardi) in Borneo. PLOS ONE, 13(9).

Hodgetts, T., Burnham, D., Dickman, A., Lewis, M., Macdonald, E. A., Trouwborst, A., and Macdonald, D., W. 2018. Improving the role of global conservation treaties in addressing contemporary threats to lions. Biodiversity and Conservation, 10, 2747-2765.

Vucetich, J. A., Burnham, D., Macdonald, E.A., Bruskotter, J. T., Marchini, S., Zimmermann, A. & Macdonald, D.W. 2018. Authority, cultural relativism and the principles of just conservation: Rejoinder to Pooley and Redpath (2018). Biological Conservation, 223, 184-185.

Vucetich, J.A, Burnham, D., Macdonald E. A., Bruskotter, J.T, Marchini, S., Zimmermann A. and Macdonald, D. W. 2018.  Just conservation: what is it and should we pursue it? Biological Conservation, 221, 23-33.

Macdonald, E. A., Hinks, A., Weiss, D., Dickman, A., Burnham, D., Sandom, C., Malhi, Y., and Macdonald, D. W. 2017. Identifying Ambassadors for conservation marketing. Global Ecology and Conservation 12, 204-214.

Trouwborst, A., Lewis, M., Burnham, D., Dickman, A., Hinks, A., Hodgetts, T., Macdonald, E. A. and Macdonald, D. W. 2017. International law and lions (Panthera leo): understanding and improving the contribution of wildlife treaties to the conservation and sustainable use of an iconic carnivore. Nature Conservation 21, 83-128.

Cushman, S. A., Macdonald, E. A., Landguth, E. L., Malhi, Y., and D. W. Macdonald 2017. Multiple-scale prediction of forest loss risk across Borneo. Landscape Ecology, 1-18.

Lindsey, P. A., Chapron, G., Petracca, L. S., Burnham, D., Hayward, M. W., Henschel, P., Hinks, A. E., Garnett, S. T., Macdonald, D.W., Macdonald, E. A., Ripple, W. J., Zander, K., and Dickman, A. 2017. Relative efforts of countries to conserve world’s megafauna. Global Ecology and Conservation, 10, 243-252.

Macdonald, E. A., Burnham, D., Hinks, A. E., Dickman, A., Malhi, J. Y. and Macdonald, D. W. 2015. Conservation inequality and the charismatic cat: Felis felicis. Global Ecology and Conservation, 3(0), 851-866.

Dickman, A. J., Hinks, J., Macdonald, A. E., Burnham, D., and Macdonald, D. W. 2015. Priorities for global felid conservation. Conservation Biology, 29(3), 854-864.

Dickman, A. J., Macdonald, E. A., and Macdonald, D. W. 2011. A review of financial instruments to pay for predator conservation and encourage human–carnivore coexistence. Proceedings of the National Academy of Sciences, 108(34), 13937-13944.

Collins, M., Milner-Gulland, E. J., Macdonald, E. A. and Macdonald, D. W. 2011. Pleiotropy and charisma determine winners and losers in the REDD+ game: all biodiversity is not equal. Tropical Conservation Science, 4(3), 261-266