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Cookie Policy

North of England Zoological Society (Chester Zoo) is committed to protecting your privacy and security.

Cookies used by Chester Zoo are not present to gather and use personally identifiable information from its users. Some of the cookies we use are necessary for site functionality and some of the cookies help improve your interactions with the site or provide us with non-personally identifiable data which will enable us to do so.

Listed in the table below are details on the cookies used on our site.

It is possible for you to stop or restrict the cookies set by Chester Zoo by changing your browsers settings, however this might possibly affect the functionality of the site.

For more data on cookies visit www.aboutcookies.org. This site also provides explanations on how to disable cookies on your computer.

At any time, visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on found here.

NAME DETAILS EXPIRY
     
__utma This cookie is written on a user’s first visit to www.chesterzoo.org. Google Analytics uses this cookie to record the unique visitors to the site and the frequency of views each page obtains 2 years
__utmb Previously used by Google Analytics Java Script to define a session status. Not set
__utmz This cookie is used to distinguish and store information on how our visitors arrive to www.chesterzoo.org. For example, this be can by inputting our site URL or from search / paid media. 6 months
__unam www.chesterzoo.org enables social sharing of pages through social networks such as Facebook and Twitter. __unam is used to monitor and record activity generated by social referrals, for example web page views, referrals journey through www.chesterzoo.org and the amount of time spent on each page. 9 months
__utmx, __utmxx Google Web Optimizer is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing. 18 months
optimizelyBuckets, optimizelyEndUserId, optimizelyPendingLogEvents, optimizelySegments Optimizely is an A/B testing tool. The cookies set within this are used to gather non-personally identifiable information about your interactions with the site to help Chester Zoo make improvements based on the results of this testing. Up to 10 years
_qca
_gat
_gid		 Marketing tags that enable us to tag specific content on our website and to analyse how people are interacting with that content using google analytics.  You can see google’s privacy policy here.

https://www.google.com/analytics/terms/tag-manager/
Collect
mhmD
mhmH
mhmS		 Collects data about users visits to the chester zoo website which can be analysed to help us to make the website more effective or to evaluate our marketing activity.    Session
fbp
fr		 Used by Facebook to track users to our website.

You can see Facebooks privacy policy here https://www.facebook.com/business/help/471978536642445

 

 3 months
MUID
MUIDB		 Microsoft user tracking for those users visiting the site via Bing.
ebRand Counter tag
ebRev
ebOrderID
ebQuantity
ebRand		 Track information about purchases/sales on the website
zoo_planner_reference 8 character reference which relates to the users selections on the Day Planner 1 week (7 days)

 

Online Sales through Shopify

Our Online Retail Shop is built on Shopify, which uses different cookies and other tracking technologies, including strictly necessary, performance, advertising and social media or content cookies. For more information about the cookies that Shopify uses and why please see more details on their website, here.

Cookies make our site work better for you

We use cookies to provide you with the best, most personalised online experience possible. Just accept to carry on browsing or choose the type of cookies you're happy for us to see (you can change them anytime!)

Strictly necessary
These cookies are necessary for the website to function and cannot be switched off in our systems.
  • PHPSESSID - This is a general purpose identifier used to maintain user session variables, a good example is maintaining a logged-in status for a user between pages.
  • wordpress_logged_in - The cookie indicates when the user has logged on (Wordpress).
  • wordpress_sec_[ID] - These are functional cookies that allows users to remain logged into the site. Without these cookies users would be unable to log into the site or remain logged in once they are logged in.
  • wordpress_test_cookie - Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled.
  • wp-settings-[ID] - The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
  • wp-settings-time-[ID] - The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
  • menuType - This cookie is used for A/B testing on behalf of Chester Zoo. The cookie is used to determine which of the two menu types the user will be presented with.
  • rejectMarketing - This cookie is used to check the user specified cookie options and retain said selection values.
  • intercom-id-[ID] - This cookie is used by Intercom as a session so that users can continue a chat as they move through the site.
  • SID - This is a very common cookie name but where it is found as a session cookie it is likely to be used as for session state management.
  • DSID - This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID.
Marketing
These cookies track online activity to help advertisers deliver more relevant advertising or to limit how many times a user sees an ad.
  • _fbp - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
  • _gcl_au - Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
  • 1P_JAR - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
  • A6 - This cookie is generally provided by MediaMind and is used for advertising purposes.
  • APISID - This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.
  • ActivityInfo2 - This cookie is used to track conversions associated with a unique visitor and is used for attribution and ROI measurement.
  • CONSENT - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.>
  • ANID - This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID.
  • HSID - This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.
  • IDE - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
  • NID - This cookie is set by DoubleClick (which is owned by Google) to help build a profile of your interests and show you relevant ads on other sites.
  • OT2 - These are cookies set by our marketing/advertising agency in order for us to make our marketing activities more relevant.
  • OT_[ID] - These are cookies set by our marketing/advertising agency in order for us to make our marketing activities more relevant.
  • SAPISID - This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.
  • SIDCC - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
  • SSID - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
  • _gat_gtag_UA_[ID] - Google Used to distinguish users.
  • eyeblaster - They provide multi-platform targeted advertising services (formerly MegaMind).
  • fr - Facebook tracks opted-out Facebook users with a cookie (fr) that is used for advertising purposes.
  • u2 - This cookie collects information regarding the website visitor's navigation throughout the site and the efficacy of the advertisements shown to the visitor during their navigation.
  • t1 - Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
  • tuuid - This cookie is mainly set by bidswitch.net to make advertising messages more relevant to the website visitor.
  • tuuid_lu - This cookie is mainly set by bidswitch.net to make advertising messages more relevant to the website visitor.
  • _ga - This cookie is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
  • _gid - This cookie name is associated with Google Universal Analytics. It stores and update a unique value for each page visited.
  • SL_C_[ID]_KEY - Smartlook to anonymously control individual visitors to the website, and stores various cookies.
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