The judges said:
This was an excellent event which was well researched and well-targeted. With a clear understanding of the market segment and established customer service procedures there were very few things this contender could be marked down on. For creating a highly efficient and effective marketing campaign the winner of the Tourism Experience or Event of the Year is Lantern Magic at Chester Zoo.
We were also pleased to pick up a commendation for Large Visitor Attraction.
Jamie Christon, Managing Director said:
The Marketing Cheshire Annual Awards highlight the uniqueness of our event for families after dark. To see visitors starting a new family tradition of coming to the zoo at Christmas and enjoying the calm atmosphere is just magical. We fought off stiff competition and we’re delighted to be recognised for our efforts.
Tickets for Lantern Magic, now in its third year, are selling fast, with nearly all of this year’s dates sold out already. We’d like to thank all the teams involved, to The Lantern Company for creating our life-size lanterns and to our elves for making our event magical and loved by all ages.